Video craft analysis

We watch the video.
Then we decode how it's built.

Most YouTube tools read your metadata — titles, tags, keywords. CreatorFramework analyzes the actual content of the video: the hooks, the pacing, the retention mechanics, and the repeatable structure behind any creator's success.

Free plan includes 2 videos/month. No credit card required.

214 videos analyzed
70 creator profiles built
180 patterns discovered

The packaging gets the click. The craft keeps them watching.

Most YouTube tools live on the outside of the video. We live inside it. They're useful for different things — and you can run both.

Other tools optimize the outside

  • Titles, tags, and keywords
  • Thumbnail click-through
  • Search ranking and trends
  • Views and subscriber counts

We decode the inside

  • How the hook lands in the first seconds
  • Where retention dips and why
  • Pacing, structure, and pattern interrupts
  • The repeatable framework behind the work

Everything you need to decode any creator

From a single video's structure to a creator's whole repeatable framework — the complete toolkit for understanding what makes great content work.

Watches the actual video

Not the metadata — the content. We analyze the visuals, audio, and transcript to see how a video is really built, scored across hooks, structure, retention, tone, pacing, CTAs, and takeaways.

Creator Profiles

Build a deep profile from any creator's video library. 180 extracted patterns surface the repeatable framework behind their style — hooks, structure, pacing, tone, and CTAs.

Connected to your real performance

When you're ready, link your YouTube Analytics to correlate each video's structure with its actual retention and views — so you see what's driving your results and what's quietly hurting them. (Optional — works without it.)

Script Writer

Generate complete scripts in any creator's voice based on their extracted patterns. Mix styles from multiple creators to build something new.

Script Retrofit

Paste an existing script and rewrite it in any creator's style. See a side-by-side diff showing exactly what changed and why.

Cross-Creator Comparison

Compare two or more creators side by side. See where their styles overlap, where they diverge, and what patterns drive each one's success.

Retention risk flagging

Every analysis identifies where viewers are likely to leave — with ordered evidence and severity.

Performance scoring

Each video gets a 0–100 score weighted toward what holds attention, ranked across a creator's catalog.

Export to your editor

Drop analysis markers straight into Final Cut Pro, plus PDF, Markdown, JSON, and CSV.

Everything above is included on every plan.

Two free videos per month. No credit card required.

Start free

See what you'll get

Every video gets a comprehensive analysis covering hooks, structure, retention, tone, and actionable takeaways. Here's a preview of what a report looks like.

I Survived 50 Hours in Antarctica

14:22 duration · Analysis complete

Score: 84/100
Hook Analysis Strong

Opens with the situation itself, making the extreme stakes immediately clear. The hook creates an information gap (how will he survive?) that compels continued viewing. An early pattern interrupt shifts from the establishing shot to first-person camp setup.

Retention Strong

View retention across 12 segments. Recovery spike at segment 10 from open loop payoff.

Patterns Detected

Open Loop Stacking — Opens 2-3 unresolved threads early, pays them off throughout the video to maintain engagement

Visual Variety Cadence — Scene change every 4-6 seconds during first 30 seconds, then settles to 8-12 second rhythm

Authority Anchoring — References specific data points and personal results within first 15 seconds to establish credibility

Hooks Structure Retention Tone CTAs Takeaways
Export as FCPXML, PDF, Markdown, or JSON

Example report — every analysis is generated from the actual content, visuals, and audio of your specific video.

Analyze your first video free

Two free videos per month. No credit card required.

How it works

From raw video to a repeatable creator framework in four steps.

1

Upload videos

Add videos from any creator — your own content or someone whose style you want to study. Up to 5GB per file.

2

We analyze the content

Each video is decoded across hooks, structure, retention, tone, pacing, CTAs, and takeaways — grounded in ordered transcript and visual evidence.

3

Build a creator profile

Cross-video pattern extraction surfaces the repeatable framework behind a creator's style — hundreds of patterns, not a handful.

4

Connect & improve

Link your YouTube Analytics to see what's driving real performance, write new scripts in any style, and export markers to your editor.

Start for free, upgrade when ready

Free includes 2 video analyses per month. Pro is $29/mo for 20 videos. Business is $79/mo for 100.

Get started free

Ready to see inside your first video?

Create a free account and upload your first video in under a minute.

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